•  
• Home
• About
• Services
• Portfolio
• Kip's Blog
• Contact Info

 

Kip Finch has two decades of knowledge to draw from and knows the difference between good creative and great creative — it's the marketing behind it.

Marketing is a not just producing nice graphics to be displayed on a web site or in a brochure and coming up with catchy phrases, it's a wide range of activities involved in making sure that you're meeting the needs of customers and getting value in return.

Kip's marketing activities are broken out into 2 categories:

1. Sizing the market. This includes market research to find out what groups of potential customers exist, what their needs are, which of those needs you can meet and how you should meet them. Market sizing also includes analyzing the competition, how to position your product or service, finding your market niche, as well as pricing your products or services.
   
   
2. Promotion. This is highlighting a product through a verity of advertising methods either online or in print or a combination of both.  This might include producing brochures, catalogs, websites, banners, landing pages, emails, other sales materials (e.g. sell sheets, flyers, pamphlets, PowerPoint presentations, etc), public relations programs and setting organic search strategies.

Too often, people jump right into promoting a product without sizing the market or doing proper market research. As a result, they often end up pushing a product or services to people who really don't want or need it. Effective market sizing results in much more cost effective, less difficult promotions and sale.

Kip will work with you to develop the right mix of marketing activities and maximize your return on your promotional investment.

Kip Finch was, without a doubt, my very best hire. He's smart, extremely
creative, technically savvy and consistently thinks outside the box while
keeping cost and client considerations in mind.
Anne Cheevers, Vice President Direct Marketing MemberWorks

More Testimonials

Standard Services: