
Kip Finch has two decades of knowledge to draw from and knows the difference between good creative and great creative — it's the marketing behind it.
Marketing is a not just producing nice graphics to be displayed on a web site or in a brochure and coming up with catchy phrases, it's a wide range of activities involved in making sure that you're meeting the needs of customers and getting value in return.
Kip's marketing activities are broken out into 2 categories:
Too often, people jump right into promoting a product without sizing the market or doing proper market research. As a result, they often end up pushing a product or services to people who really don't want or need it. Effective market sizing results in much more cost effective, less difficult promotions and sale.
Kip will work with you to develop the right mix of marketing activities and maximize your return on your promotional investment.
Kip Finch was, without a doubt, my very best hire. He's smart, extremely
creative, technically savvy and consistently thinks outside the box while
keeping cost and client considerations in mind.
Anne Cheevers, Vice President Direct Marketing MemberWorks
Standard Services:
Web site:
Print: