Kip Finch uses print advertising as a form of communication that attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Unlike other “rich” formats, including television, radio, cinema, video games, the Internet magazines, the printed form is typically found in catalogs, direct mail, magazine and newspapers ads and billboards.
Below are some examples of direct reponse print communications (mail order catalogs, magazines ads and direct mail) as well as branding advertisement and collateral materials used for messaging.
