Kip Finch knows with transactional landing pages you must persuade the visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service. If information is to be captured, the page will usually withhold information until some minimal amount of visitor information is provided, typically an email address and perhaps a name and telephone number as well - enough to "capture the lead".
Below are a few samples of the transactional landing pages Kip has had direct influence on. The first 3 examples are show the first page known as the 'splash page' of a 3 page landing page experience. The second example shows the progress from the first page (splash page), to the second page (demographic page) and finally the third and final page (billing page). There are examples of signal page LP's as well.
