Creativity is important in today’s business world, but it’s really only the beginning. Organizations need to foster creativity. Driving business results by running ideas through an innovation process puts those ideas to work — for companies and their customers. Creativity is the price of admission, but it’s innovation that comes from the creative process that pays the bills.
There’s a lot of confusion surrounding creativity and innovation. “Creative types,” in particular, claim that creativity and innovation can’t be measured. Performance, however, demands measurement so you can identify what success looks like. In a world that changes every two seconds, it’s imperative that companies figure out the difference between creativity and innovation.
The main difference between creativity and innovation is the focus. Creativity is about unleashing the potential of the mind to conceive new ideas. Those concepts could manifest themselves in any number of ways, but most often, they become something we can see, hear, smell, touch, or taste. However, creative ideas can also be thought experiments within one person’s mind. Innovation, on the other hand, is completely measurable. Innovation is about introducing change into relatively stable systems.
Kip Finch has helped organizations innovate through the creative process designing appropriate solutions that reap a return on its investment.