Who is Kip Finch

Kip Finch is a strategic thinker with a comprehensive understanding of consumer response drivers. He has successfully implemented highly profitable marketing campaigns in both the interactive space as well as traditional print media, with exceptional revenue generating, search engine optimization, creative development and project management skills. Kip has managed small and large teams with a strong track record across multiple industry verticals. He is an advocate for exceptional user experience and data-driven development. He is passionate about getting results and is financially prudent in all of his endeavors.

Kip has collaborated with senior marketers, search engine optimization experts, product developers, account managers and sales executives to execute highly effective, profitable creative campaigns — on time and within budget.

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Kip invests time in understanding your needs, your sales process, your products and services and your company’s vision for the future. He know what works and what doesn’t, and he’ll work with you to create a strategy based around your business goals that will help take your company to the next level.


2015 | ANGIODYNAMICS
Creative Director & Senior Digital Strategies

Hired to provide creative and digital marketing leadership to key internal stakeholders including Brand Managers, Product Managers, R&D staff, and the C-Level Executives as well as external agency partners. Responsible for development, management and implementation of strategic business objectives into compelling creative solutions across a wide range of integrated marketing campaigns including: web properties, online advertising/marketing, social media, iPad apps, print, corporate and product brand identity, video production, and corporate events.

Business Success:

  • Implemented a new Salesforce CRM system to improved quality and consistency of sales leads by utilizing Pardot campaign automation, analytics, goal funnel monitoring and lead scoring.
  • Improved B2C brand awareness through launch of new website – resulting in new industry positioning.
  • Key strategic leadership role for 2015 Global Sales Meeting with over 250 attendees.
  • Improved international digital asset distribution including iOS app development and deployment.
  • Project lead for new corporate Intranet rollout to create a an environment to help build a more engaged, inclusive and celebratory culture.
  • Took over PPC product marketing for venous disease channel resulting in a 20% reduction in CPL.

2008 – 2015 | INTEGRAMED AMERICA
Consultant, Creative & Digital Marketing Strategies (7/2008 – 12/2014)

Responsible for all digital solutions including interactive product marketing, social, mobile, website development, online lead generation, customer acquisition and search engine optimization for both organic/paid search for $250MM Speciality Healthcare network with over 1,500 employees, 140 locations and 200 MDs.

Business Success:

  • Oversaw creative, digital, and marketing operations for, B2B business development, new product launch, strategic planning, Software as a Service (SaaS) innovation, field sales, customer relations management (CRM) systems and data mining.
  • Transformed operations-focused company to customer-centric industry leader by encouraging accountability to improve quality and satisfaction, redefining strategy, training new marketing, sales, service talent, and established new partner/vendor relationships.
  • Increased web traffic 9X to over 1MM visits per year and program enrollment 7X to $40M, while reducing cost per lead 25% by developing digital strategies including social media, mobile apps, and SEO/SEM.
  • Delivered 35% year over year increase in organic traffic growth and 45% decrease in bounce rates by heading and reviewing website re-launch.
  • Led development of new product for Fertility Network Division by overseeing annual budget of $1.5M PPC, 5 network accounts.

Awards:

  • 2013, 2012 & 2010 – eHealthCare Platinum, Gold, Silver Awards – Best Site Design, Best Overall Internet Site & Best Content
  • 2012 & 2011 – Web Health Awards – Attain Fertility Website, Social Media and Content
, Facebook, Blog and iPhone App
  • 2011 – SAMMY Award for Best Social Marketing (Mid-size company)
  • 2011 – Telly Award for “Journey to Fertility” video

1995 – 2008 | VERTRUE INCORPORATED

Vice President, Creative Services (2001-2008)
Director, Creative Services (1996-2001)
Manager. Creative Services (1995-1996) 

Responsible for the development, implementation and delivery of a variety of interactive, web-based and print materials for Vertrue – an $800 Million marketing firm. Product categories included: discount shopping and lifestyle products; financial, credit monitoring, reporting and scoring services; home and small office discount programs; elective medical procedures; real estate foreclosure subscriptions.

Specialties:

  • Strong team-building management skills that inspire, motivate and cultivate a talented group of over 25 staff members including designers, writers, production and front-end web development staff.
  • Possess persuasive leadership skills to establish and maintain a highly productive, cooperative team environment focusing on providing direction to internal and external business units and resources.
  • Demonstrates strong acquisition, problem solving skills, collaborating with business development and sales teams, marketers, designers, writers and technical resources.
  • Exercises solid workflow management and production skills with a strong emphasis on project management and internet marketing optimization technologies.
  • Utilizes cutting edge SEO (search engine optimization) marketing solutions which provide breath and depth to promotional/branding campaigns as well as increase repeat traffic and higher return per user.
  • Talent to forge strong alliances with top consumer retailers and service providers such as Vistaprint, Barnes & Noble, Blockbuster, Home Depot, Office Max, Sharper Image, Staples, Toy R Us, Universal Studios, Walt Disney and others.
  • Successful execution of profitable internet acquisition and retention efforts for top Internet partners including AOL, Earthlink, Facebook, Google, MSN, Yahoo and others.
  • Prudent control of $3.2 million departmental budgets including salaries, benefits, outsourced freelance/consultant/agency resources, stock and custom photography.

 Business Successes:

  • Implemented successful organic brand management SEO strategies resulting in 95% positive search results.
  • Established current controls for online ecommerce member acquisition test panels that generated $10,000,000 per month in sales – including D2C internet portals, natural and paid search as well as affiliate web networks.
  • Forged new online marketing channel for Bargain Network Homes that targeted new customer base.
  • Instituted enterprise-wide workflow process that increased speed to market of promotional materials by 25%.
  • Built in-house web capabilities including design, back-end programming and networking which reduced outsourcing costs by 30% and increased speed to market by 50%.
  • Launched over 45 product lines including all member communication materials and website which generated approximately $3.5 billion in cumulative combined gross revenue.
  • Redesigned and standardized print fulfillment materials across all product lines creating a 25% cost reduction while maintaining or increasing retention of programs.
  • Created profitable direct mail packages for healthcare, entertainment, leisure and travel programs generating a cumulative 2.5% response rate and approximately 800,000 fee based subscriptions.
  • Promoted from Creative Services Manager to Director within one year of hire.
1993 – 1995 | ART DIRECTOR – NEWFIELD PUBLICATIONS
Designed and produced response-generating, sales-producing direct mail packages, publication ads, FSI’s and other advertising material for a variety of adult, juvenile and school markets. Worked closely with copywriters, marketing personnel, and editorial department. Managed a team of freelance photographers, illustrators and designers.

Business Successes:

  • Created new direct mail control packages for such products as Reading Rainbow, Sports Pages, Young
  • Students Learning Library and Weekly Reader Book Club.
  • Developed a specific desktop publishing system to design and produce shipping containers saving the company substantial production costs.
  • Produced new enclosures that resulted in a 35% response rate (15% over projection) for new Dinosaur product line.
1991 – 1993 | ART DIRECTOR – WEEKLY READER CORPORATION
Produced classroom instructional materials for leading children’s newspaper used by over 30 million teachers. Managed a team of free-lance designers, illustrators and photographers.

Business Successes:

  • Redesigned an entire product line (Skills Books) that resulted in increased sales of 40%.
  • As Chair of Mac Committee Advisory Board, addressed the training needs of art directors so they could produce work better, faster and more efficiently.
1989 – 1991 | CREATIVE DIRECTOR – SPORTS CLUB, INCORPORATED
Designed creative and managed production of: mail order catalogs, direct response advertising, wholesale departments, merchandising and retail of sports/active wear apparel and equipment manufacturer.

Business Successes:

  • Set up, staffed and oversaw in-house art/advertising desktop publishing department.
  • Forged direct contact with Weider Publishing to establish successful, costume, branded direct mail catalog line.
1987 – 1989 | ART DIRECTOR – GRIFFIN:THOMAS COMMUNICATIONS
Created promotion, direct mail, collateral and recruitment advertising. Accounts managed include:, Dictaphone, Ames, Stamford Hospital/Center for Continuing Care, United Way, Yale New Haven Hospital, and Bryant Electric.
Education: B.F.A. Paier College of Art, Hamden, Connecticut.

Technologies: Adobe CS5 (Photoshop, Illustrator, Dreamweaver, Fireworks, InDesign), Microsoft Office, Salesforce cloud computing CRM platform, dotCMS content management system, Exact Target and MailChimp online email marketing solution.


Kip Finch

Experience within the direct marketing industry and the know how to successfully implement interactive marketing program that increase business' bottom line.